I was born into a world of fashion
I inherited my love of clothes from my Mum, who was a sewer, and my Grandmother, a successful Seamstress.
I became a Seamstress myself after gaining a Diploma in Fashion and Design and this led to running a small business from home, working for the ‘Fabric Boutique’ and doing alterations for Don Bayliss, a well-known clothing store in Te Puke.
One day I visited Don Bayliss and we joked about me buying the shop after he retired.
That joke became a reality eight weeks later when and I opened Street 2 Surf Clothing - a boutique clothing store that has evolved over the years and is now ReeStyle.
Finding your fabulous
What’s the one thing we all want in life?
To feel fabulous.
That’s what we want for all our customers when they leave our store, whether that’s from our shop in Te Puke or when you're shopping online.
I take immense pride in curating our clothing selection with our customers in mind, focusing on quality, fit, and unique styles so you can feel fabulous about your new clothes, shoes or accessories.
Customers often tell me that "it's so dangerous coming here" which is why we embrace the saying “live dangerously to find your fabulous”.
Our values
Our philosophy is centred around two core principles:
Individuality
We celebrate diversity and recognise that every person has their own distinct style. We aim to provide a wide range of clothing options that allow individuals to express themselves authentically.
Connections
With a strong sense of community and connection, we love getting to know our customers and I buy with our customers in mind. We prioritize quality and sustainability, ensuring that our clothing not only looks good but also stands the test of time.
Where it began
Although ReeStyle is only seven years old, the Te Puke store has a rich history starting out as the “old Don Bayliss” clothing store in 1972.
We rebranded in 2017 to Street 2 Surf Clothing and transformed the store into a modern, boutique clothing destination while honouring its history and the late Don Bayliss.
In 2024, we became ReeStyle to better reflect who we are and what we offer.